Blue Badger becomes latest Approved Supplier to Sirius

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Major buying group of electrical appliance and kitchen retail solutions, Sirius Buying Group, has announced Blue Badger Wholesale Ltd as the latest Approved Supplier to facilitate its exclusive group of retail members.

Steve Jones, Commerical Director, Sirius Buying Group (left) says, “Creative thinking and teamwork are core values in our industry and we are thrilled to welcome Blue Badger as our latest Approved Supplier to the group. As we look to next year, exploring new markets and making new connections is going to be critical in business, so sharing expertise and working together is the only way we’re going to survive and safeguard retail supply and demand.”

Established in 2007, Blue Badger is a leading supplier of commercial catering and laundry equipment and will fast become a ‘go-to’ supplier for Sirius members in need of commercial glass and dishwashers, display chillers and chest freezers, as well as washing machines and products for beauty salons, care homes and key service providers. Based in Andover, Blue Badger distributes across the UK from its logistics hub in the North of England and ensures a rapid, professional service with disposals and next day deliveries all available for a nominal charge.

After 13 years in business, Mark Alexander, Managing Director at Blue Badger (below) was keen to break into new markets – like property development, the public sector and local businesses – in order to work with companies that prefer the exceptional quality of service that comes with a local independent retailer.

“We are very proud to join the elite group of Approved Suppliers to Sirius and look forward to looking after its growing members-network. We currently have a very special display offer exclusively for group members like our Whirlpool 6th Sense laundry range, which is hugely popular and is exclusively distributed by us in the UK” says Mark Alexander, Managing Director, Blue Badger.

“Sirius Members will also benefit from preferential pricing for a limited time on these models, so we hope, they have some bestselling, large-capacity laundry appliances to offer their customers and increase profit margins” says Mark. “I believe that once members have our products on display, it will help to drive sales for the group and provide retail customers with a chance to appreciate and engage with something slightly different that is incredibly good value for money.”

“Every member will have a dedicated Blue Badger Account Manager to ensure a smooth ordering process, plus the option to expedite the sale using our Quick order facility online. We will also be offering a special rebate to all Sirius Members and for added support, we have introduced an online marketing feature so dealers can quote for a product and offer a complete price to their customers in real-time.”

“One of our clients has always been very enthusiastic about his involvement with the group and suggested we approach them about becoming a supplier given our broad product portfolio. We have occasionally supplied some Sirius Members in the past and so are thrilled to be able to reach a much larger network of specialist dealers, which appeal to a broad spectrum of consumers with links to catering and the commercial sector.”

“We are very excited about bringing our products to even more customers nationwide with leading brands like Vestfrost, Whirlpool, Foster, Diamond, DC, Elcold and Hoshizaki. We also supply the Sterling Pro range, which has been designed with the independent retailer in mind due to its solid and reliable product collection. With over 50 products available, this range offers exceptional value and potential for greater margins so over time, we all grow together” concludes Mark.

If you would like to know more about joining the group, please contact Sirius on: t 01395 277 103 | e | w | Address: Sirius Buying Group, Office 10, Equinox South Business Centre, Bristol, BS32 4QL, UK

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