Blomberg training team targets 400 Euronics agents with national roadshow

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Euronics agents-exclusive appliance brand Blomberg is hoping to make an impact with its latest training roadshow. The award-winning team is embarking upon a six week nationwide roadshow that will provide bespoke training to over 400 Euronics staff across 14 cities. The roadshow will deliver the latest information on the new Blomberg product range which includes 48 products available only to Euronics agents.

Blomberg training

Between January and June this year, Blomberg delivered over 856 category trainings throughout the UK to ensure agents were fully briefed on the latest technology and innovation its appliances offered, the brand says. In addition to this, the team also provides bespoke and tailored training sessions at its showroom in Watford. Participants can view all of the appliances from Blomberg, as well as the full Beko plc range in one place and compare each model, the company adds.

The Training Roadshow will last six weeks, beginning this week and focuses on the new Blomberg range. The team is hosting a series of events across the country at local hotels, giving Euronics agents the chance to catch up with the Blomberg team face to face, see the new products and get well equipped with tips and advice to help boost sales.

Beko plc head of training Kay Ainsworth commented: “We are 100% committed to providing best in class training and support to our Euronics retail partners, and this new roadshow further emphasises our commitment. We work hard to ensure our training programmes are fresh and engaging. We were very proud to be recently awarded two industry awards for our approach and delivery, and are more determined than ever to stay top of our game.”

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