Blomberg and Euronics celebrate 10 years together with window display promotion to target local heroes

In Industry Events, Industry News, Product News On

In celebration of its 10th anniversary, Blomberg, the exclusive brand for Euronics agents, is recognising its loyal retailers and focusing on community spirit, with an impressive window display competition.

The display will encourage customers to nominate their local hero to win £2,500 of Blomberg appliances. Live now for the next six weeks, the ‘no purchase necessary’ competition will be available to all Euronics agents. Winners will be notified before 4th December.

During the promotional period, retailers will have the chance to be crowned ‘Euronics Best Dressed Blomberg Window’. With seven regional prizes and one overall winner up for grabs, retailers will simply need to send photos of their window display to the Blomberg promotional team.

In addition, Blomberg is marking its 10th year by launching its first connected range of washing machines and washer dryers and its first ever four-door American fridge freezer. The 91cm four-door American fridge-freezer has a brushed steel finish and features a flexi-zone, which allows the bottom right compartment to be used as either a fridge or freezer. It also includes Blue Light technology that helps to preserve the Vitamin C in fruit and vegetables.

Available now, the 7kg, 8kg, 9kg washing machines and 8kg washer dryer can be controlled and monitored via your smartphone or tablet, simply by downloading the Homewhiz app. This new connectivity allows users to let the app choose the perfect programme, store favourite programmes and download new wash cycles. The range also features steam, this is released into the drum to help reduce creasing and make the chore of ironing easier. An 11kg version of the washing machine will also be available later this year.

Beko plc channel manager for independents Steve Naylor said: “As part of our 10th year celebration we want to recognise local heroes and retailers with a fantastic competition prize. During these uncertain times we have all come together and we want to celebrate that alongside our anniversary. We hope retailers get onboard and we look forward to seeing the window displays up and down the country.

“We are also absolutely delighted to mark this milestone anniversary by expanding the range with not one but two firsts for Blomberg. The brand has achieved great success over the years, it has a customer recommendation score of 97%* and in 2019 it was in the top 10 freestanding and built-in brands in the UK**, which is down to the hard work from both Blomberg and Euronics.”

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