Birthday Celebrations for Bluestem Group following 2020 launch

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Established in 1988, Bluestem Group started life as a distributor of pre-packed electrical accessories and domestic appliances under the name Pik-a-Pak Electrical, before starting the launch and acquisition of their own brands in 2002.

Today, Bluestem Group is home to brands Igenix, Statesman and Ewbank. Under these exclusive brands Bluestem Group offer a range of more than 300 products in such categories as SDA, cooling, heating, cooking, refrigeration, laundry and floorcare. Via Pik-a-Pak Distribution, Bluestem Group distribute many of the leading consumer brands including Ariete, Dualit, Russell Hobbs, Panasonic, Black & Decker and Tefal.

Having rebranded in autumn 2020, the group has given a real focus to new product development across its own brands in its first year under the Bluestem umbrella. 2021 has seen the launch of 5 new Statesman appliances including their very first American side-by-side fridge freezer and heat pump tumble dryer, 17 new additions to the SDA, refrigeration, heating and cooling ranges under the Igenix brand and a collection of new Ewbank corded and cordless home cleaning products.

“Pik-a-Pak will always be a huge part of what we do and how we support the independent electrical sector, however following the launch of Bluestem Group in 2020, we are now able to showcase the full scale of our business more effectively. We are not only a distributor; we are also a manufacturer, continuously developing our own brands which is vital for the future growth of the business” said Rebecca Batchelor, Group Manager Bluestem Group.

October 2021 saw Bluestem Group recognised with a Highly Commended award in the fiercely competitive category of Best Distributor, at the Innovative Electrical Retailing Awards 2021 (IER) in addition to being shortlisted in three categories at the ERT Awards 2021.

Press Contact: Clare Dixey, Bluestem Group

01473 277511 clare.dixey@bluestemgroup.co.uk

Sales Contact: sales@bluestemgroup.co.uk

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