Big Red Sales to spearhead retra independents recruitment drive

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Retra has appointed Big Red Sales to help recruit new independent retailer members to its ranks.

The campaign starts on April 1 and will run for three months.

Commenting on the agreement, retra’s CEO Bryan Lovewell said: “I have known John Reddington for many years during which time he has been a staunch supporter of retra. I am confident that his company’s participation, combined with their very large database of independent retailers, will offer enhanced benefits for both our organisations.” 

Following on from the success of Retra Install in 2011, the 10-strong Big Red team will also be promoting retra to retailers in specialised areas.

Retra currently has 1120 retail members operating 1600 outlets throughout the UK.

Bryan Lovewell added: “We would like to increase that membership figure by at least 15%. There are a number of significant exclusive retra business to business solutions that can benefit potential members.”

Big Red’s John Reddington said: “”We are delighted to be helping Retra in this recruitment drive because we appreciate the enormous value and benefits membership can offer the independent retailer. No man is an island and Retra presents a wonderful opportunity not only for members to network but also to help streamline their businesses by using retra’s many invaluable member services.”  

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