Big brands invite customers to be safety winners

In Industry News On

On January 24 2019 – Register My Appliance Day – the public will be reminded that it has never been easier to protect themselves and their homes by registering the millions of large white goods that they rely on every day. As well as new bargains bagged in the sales, they will be urged to look around their kitchens to register older products manufacturers still don’t know they have.

Many of the UK’s leading domestic appliance manufacturers, driving AMDEA’s Register My Appliance safety campaign, are rewarding those customers who make the wise choice to register their fridges, freezers or washing machines by entering them into free prize draws for a range of luxury prizes. Every appliance they register, including those they may have been using for many years, increases their chances of winning a prize.

Register my Appliance Day 2019 will be supported by the recently formed government Office for Product Safety & Standards, the Chartered Trading Standards Institute, along with a range of consumer groups, social housing landlords and the local fire and rescue services nationwide. All concerned believe that registration of both new and older appliances is critical to enable manufacturers to act swiftly in case of a recall.

With registrations growing month on month, well over half of visitors to www.registermyappliance.org.uk now arrive via their handheld device. Increasing numbers are also using the mobile-optimised version of the site, which was launched to encourage more people to take the smart path to making their homes safer in seconds.

On January 24 customers who are signed up with their favourite brands of domestic appliances, will receive a letter prompting them to reach for their smartphones and register any of the 60-plus brands featured, most of which accept registrations of products up to at least 12 years old.

New research to be published on Register My Appliance Day will also reveal the latest statistics around appliance ownership, how they are used, stored and registered.

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