Although Beurer, German manufacturer of health and well-being products, has been operating in the UK since 2007, it is a relatively unknown player in this country, especially in the electrical market. This is perhaps surprising since Beurer is a number one manufacturer of electric blankets, foot warmers and heat pads in Europe, the leading European manufacturer of kitchen and bathroom scales and the second largest producer of blood pressure monitors.
Founded in 1919 in Ulm, Germany, by Dr Beurer, the company remains a family-owned private concern, governed by long-term thinking and relationships with its customers and suppliers. Its annual turnover is €170m. Beurer’s products range from electric blankets, kitchen and bathroom scales, blood pressure monitors, massagers to health and fitness equipment. Its manufacturing is based in Germany, Hungary and the Far East.
In view of the substantial growth of its main product categories (the sales of health and well being products grew by 12% in 2011), Beurer wishes to extend its presence in the electrical SA market in Britain and has set up agreements with distributors such as Pik-a-Pak, Connect and Jegs. Confident in the high quality of its products (which received a number of Plus X and Red Dot Design awards) and their unique features (for example its Monogram series of electric blankets has individual controls for four sections of the product), Beurer wishes to work closer with independent retailers in Britain.