Bertazzoni exclusive UK supplier Britannia Living has announced that the Italian brand has been selected to appear in dedicated John Lewis display stands throughout March 2015.
Bertazzoni has reportedly been a hit with the retail giant since entering its stores in 2012 and will now be taking ‘pride of place’ in 23 of its UK stores.
Britannia Living marketing manager Michael Haigh commented: “John Lewis is a prestigious, lifestyle brand, just like Bertazzoni, and therefore it’s a great place for us to display our products. These displays will showcase the very latest, soon to be launched Bertazzoni range cookers, characterised by oversized retro dials, branded brass hob details and a quality, luxury feel.”
A total of 33 products will be displayed in selected John Lewis stores, including range cookers from Bertazzoni’s Professional Series and Master Series (pictured).
John Lewis large electrics buying administrator Nick Underwood added: “Back in December we allocated over 30 extra display spaces to Britannia Living across 31 of our departmental stores and 10 of our Home stores as a result of its increasing popularity. Growing on this success, we’re delighted to exclusively highlight the Bertazzoni brand to our customers in stores throughout the month of March.”