Belling unveils the 100 collection

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At a preview event at The Savoy in London, Belling has launched the 100 Collection, a range of limited edition cooking appliances to mark its centenary year.

The Collection includes four freestanding ovens, four range cookers, four built-in ovens and a new-look for the iconic Baby Belling. The design of the appliances combines clean lines with a white glass finish and chrome accents to create a ‘wow’ factor. A contribution from sales of the 100 Collection will be made to Belling’s charity of the year, Anthony Nolan, which saves the lives of people with blood cancer.

“As the current custodian of the Belling brand it makes me immensely proud to see this famous and much loved company celebrate 100 years in business,” said Denver Hewlett, Belling chief executive, opening the event.  “When you consider what a pivotal role Belling has played in cooking history – from launching the first slot-in cooker and the first fully enamelled appliance, to patenting glass oven doors; creating the first fan oven and bringing induction technology to the masses – it should be no surprise that we are celebrating our centenary.

“The key to Belling’s success has always been innovation, responding creatively to the needs of families and British cooks, and this has continued apace in the 20 years since Glen Dimplex UK Ltd bought the business,” continued Mr Hewlett.

“And bringing the majority of our product manufacturing back to the UK has also played a vital role in strengthening the brand. Less than five years ago more than 50% of products were made abroad and now 90% are made in Prescot. Completing the circle we have prided ourselves in establishing the very best in customer service, not only the customer care operation that looks after the end users and consumers, but the wider service we offer to our retailers and distributors.” 

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