Belling unveils the 100 collection

In Industry News On

At a preview event at The Savoy in London, Belling has launched the 100 Collection, a range of limited edition cooking appliances to mark its centenary year.

The Collection includes four freestanding ovens, four range cookers, four built-in ovens and a new-look for the iconic Baby Belling. The design of the appliances combines clean lines with a white glass finish and chrome accents to create a ‘wow’ factor. A contribution from sales of the 100 Collection will be made to Belling’s charity of the year, Anthony Nolan, which saves the lives of people with blood cancer.

“As the current custodian of the Belling brand it makes me immensely proud to see this famous and much loved company celebrate 100 years in business,” said Denver Hewlett, Belling chief executive, opening the event.  “When you consider what a pivotal role Belling has played in cooking history – from launching the first slot-in cooker and the first fully enamelled appliance, to patenting glass oven doors; creating the first fan oven and bringing induction technology to the masses – it should be no surprise that we are celebrating our centenary.

“The key to Belling’s success has always been innovation, responding creatively to the needs of families and British cooks, and this has continued apace in the 20 years since Glen Dimplex UK Ltd bought the business,” continued Mr Hewlett.

“And bringing the majority of our product manufacturing back to the UK has also played a vital role in strengthening the brand. Less than five years ago more than 50% of products were made abroad and now 90% are made in Prescot. Completing the circle we have prided ourselves in establishing the very best in customer service, not only the customer care operation that looks after the end users and consumers, but the wider service we offer to our retailers and distributors.” 

You may also read!

Euromonitor: Haier ranked no.1 major appliance brand for twelve consecutive years

Haier has once again ranked the No.1 Global Major Appliance Brand in volume sales in the world by Euromonitor International, the world leader in

Read More...

Euronics adds SharkNinja brands to UK agents

Euronics has announced a deal that will see its members across the UK stock and sell small household appliances

Read More...

Steve Jones accepts new role as Managing Director to Sirius Buying Group

Major buying group in the electrical appliance and kitchen retail industry, Sirius Buying Group, has announced that its former

Read More...

Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY