Belling publishes market research report on laundry sector

In Industry Comment, Industry News On

Belling has conducted a survey of laundry appliance users to discover more about their laundry habits, the way they shop for appliances and the features and functions they value.

To mark the launch of its Belling Sensicare laundry collection, Belling’s survey canvassed the opinions of 2,000 consumers across the UK who own a washing machine, washer dryer or tumble dryer and sought to identify changing trends in the growing laundry market.

The research has now been turned into an insight report, available exclusively to retailers, to help them understand customers’ needs and to support sales.

According to GfK, 2016 was an excellent year for tumble dryers, which recorded the greatest percentage uplift over the year. Belling’s research confirmed that there’s plenty of scope for further growth, with 50% of respondents owning only a washing machine and 15% owning a washer dryer. Only 35% owned a washing machine and a separate tumble dryer and many of those consumers (41%) were from households of four or more people.

Belling’s research also looked at the laundry habits of users in 2017, the importance of capacity in the current market and examined the most popular features and functions and most popular cycles. Crucially, the report examines how people shop for their laundry appliances and the factors that influence their purchasing decisions.

Belling head of product for laundry Laura Davies commented: “The laundry sector is a growing, but crowded, marketplace, so we hope this report will be a useful resource for retailers. Our findings have shown that the make-up of households has a major bearing on what laundry appliance will best fit their needs. We hope this report will support retailers in identifying new sales opportunities and will enable them to ask consumers the right questions to match them to the most appropriate product.”

For a more comprehensive picture of laundry trends and information on how and where people shop for their appliances, retailers can download a full copy of the Belling Laundry report via the Belling website, here.

You may also read!

All Miele dishwashers confirmed to remove more than 99.9% of all viruses

Premium domestic appliance manufacturer, Miele is a leading name in appliance technology and sustainability and now its dishwashers are


Haier partners with Bloom & Wild, the flower specialists, on a “beautiful” product promotion

Haier, the world’s number one brand in major appliances, has announced a new promotion in partnership with Bloom &


Fresh for 2021: Beko revamps UK website

The UK’s number one bestselling large home appliance brand Beko, has unveiled a refreshed version of its UK website


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY