Belling enters laundry market with Sensicare Collection

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UK-based appliance manufacturer Belling has announced its entrance into the freestanding home laundry market with the launch of a suite of new products.

The new Sensicare Collection – which includes four washing machines, a washer-dryer, two tumble dryers, and a 15-place setting dishwasher – means Belling now provides a complete range of home appliances.

belling-laundryThe 60cm A+++ rated Sensicare washing machines – which range in capacity from 7kg to 10kg – include features such as Belling’s Hydrocare Drum design which keeps clothes in contact with water for longer, the Sensiwash sensor that weighs the load to adjust water and energy requirements and a My Wash memory feature which allows users to save their favourite wash cycle, settings and functions.

All the models feature Safetouch heat resistant doors, a bigger than average Easyload porthole door and the 9kg and 10kg models use a Silentdrive Inverter Motor – a high-performance motor, with a 12 year parts warranty, which reduces noise and increases energy efficiency, Belling says.

The Belling FWD8614 Washer Dryer has an 8kg washing capacity and 6kg drying capacity and, like the washing machines, feature 16 programmes including specialist Baby Care and Jeans cycles and a Quick 15 minute wash.

The Sensicare collection also includes two tumble dryers – the Belling FCD800 8kg condenser tumble dryer and the energy efficient A++ rated Belling FHD800 8kg heat pump tumble dryer. Completing the Sensicare collection is the large capacity 60cm FDW150 dishwasher, which holds 15 place settings and is A+++ rated.

Glen Dimplex Home Appliances laundry product manager Jacqueline Bell said: “Entering the home laundry market is a natural step for Belling. It is a huge and competitive market but we believe there is a place for Belling within it as a brand that has been trusted by families for generations.

“These new laundry products offer really high levels of specification with all the features and functions that Belling customers expect.  The range of appliances available creates huge opportunity for retailers and, as such, we are supporting the launch with extensive POS and marketing activity, as well as both on and offline campaigns to target consumers directly.”

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