Belling announces national cashback campaign for range cookers

In Industry News, Product News On

Following the success of its recent Sensicare laundry promotion, appliance manufacturer Belling has launched a national cashback campaign to support sales of its new range cookers.

The three-month campaign is aimed at creating consumer awareness and demand for Belling’s newest range cookers – the Farmhouse (pictured) and Cookcentre.

The campaign, running from May 15 to July 31, features a cashback scheme, offering up to £150 back on any model from Belling’s newest range cooker collections.

Retailers will benefit from extensive in-store merchandising, on and offline trade advertising, digital remarketing and an increased online presence, including social media targeting, Belling says.

The cashback scheme will be run via the Belling website, with incentives of £100 for 90cm range cookers and £150 on 100cm and 110cm products. Belling’s parent company, GDHA, will be supporting the promotion with a digital advertising campaign.

More details on the cashback scheme are available from http://www.belling.co.uk/rangecashback.

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