Beko has partnered with The Salvation Army Trading Company as a corporate donor and has pledged to reduce the waste of excess products which are faulty or returned by retailers.
The manufacturer said this important partnership showcases its commitment to the circular economy, with the brand taking an even bigger leap into actively working towards the environmental change they would like to see.
As a result of this partnership, consumers will be able to purchase these pre-loved or repurposed electrical items in many of the Salvation Army’s 240 outlets, helping to reduce unnecessary appliance waste.
All the products received by SATCoL are checked and P.A.T tested in its 25,000 sq ft processing centre.
Vijay Bhardwaj, marketing director at Beko, said: “Over the past two decades, Beko has focused on innovation, developing appliances that help make our consumer’s life easier. As a brand, we are fully committed to inspiring everyone to strive for a more sustainable future, this year and beyond.
“By partnering with The Salvation Army Trading Company as a corporate donor, we are able to demonstrate our commitment to the circular economy, offering our consumers more sustainable product choices, without compromising on performance or durability.”
