BEKO Voted Sirius SDA Brand Of The Year

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Beko, the number one large home appliance brand in the UK[1], was awarded the SDA Brand of the Year Award at this year’s Sirius Buying Group Annual Conference.

Judged and voted for by Sirius members, brands are scored on a range of criteria, including outstanding sales team support, service, products, innovation, quality and head office support.

Beko has been working with Sirius via its distribution partner EPE since 2018 and has come out on top with its small appliances and microwave range based on its reliability, customer service, and sales opportunities for the retailer.

The awards ceremony was held at the buying group’s annual trade show at the Forest of Arden Marriott Hotel and Country Club in Warwickshire.

Philip Fletcher, SDA National Sales Manager at Beko, said: “Winning this award is testament to all of the hard work that everyone has put into the substantial growth of Beko’s small domestic and microwave appliances since we launched the range in 2017. We’re still in our infancy with Sirius, so this award is an honour when up against several established SDA brands.

“Beko sales via EPE through the Sirius buying group are up three-fold on the previous year, with Microwave and Floorcare categories making a significant contribution. Many Sirius members took a keen interest in the wide range of our products we offer, and we’re thrilled to be recognised for our broad reach in the retail space.

“With a small appliance for every home, there is more to come from this range as we continue to innovate and tap into even more consumer needs. We are looking forward to further long-term market growth together with our partners.”

Clive Barstow, Sales Director at EPE International, said: ’With a team of 21 highly professional sales staff covering all of the UK and Ireland, EPE is the perfect partner to grow the Beko brand. This strong partnership has provided access to an independent retail audience which will deliver long-term market growth across multiple retail sectors. It has developed into a strong relationship that will benefit both Beko and EPE over the coming years.”

Steve Jones, Commercial Director at Sirius buying group, said: “Beko was chosen as our SDA Brand of the Year for its commitment and support it has shown to Sirius. The growth we have experienced with Beko small domestic appliances via EPE is a testament to the brand. As the partnership grows, we’re excited to see what else we can achieve together.”

[1] Source Euromonitor International Limited; Consumer Appliances 2019ed, as per major appliances definition, retail volume sales in units, 2018 data

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