Beko unveils new website

In Industry News On has had a makeover and now boasts a brand new look and feel, appliance manufacturer Beko has announced.

The new site boasts features and expert advice, allowing users to view and compare appliances, source information on spare parts and view recipes. Beko says that energy efficiency ratings and key functions are explained so that visitors don’t need to interpret complex jargon and can easily see how much money and energy they can save when using Beko appliances.

The platform now allows users to navigate their way to an online shop or find their nearest stockist, as well as read product reviews from existing Beko owners. Beko believes retailers will also find the revamped site is a great place to direct their in-store customers for further product information, advice and tips. The Product Support section includes information from warranty details to advice on how to save energy and plan a kitchen.

Beko UK digital marketing manager Keval Shah commented: “Consumers are at the heart of all our product innovation and marketing, and we wanted our website to reflect this. The new and improved content maximises the experience for both consumers and retailers alike, while the fresh format helps us to show off our award winning product innovation and visually engage users.”

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