The deal will see Beko’s new logo, also unveiled today, featured on the sleeve of the new team jersey and training kit. Beko will become the first commercial brand to benefit from a permanent presence on the official team jersey’s sleeve.
The new kit was unveiled today at FC Barcelona’s Camp Nou stadium in the presence of Mustafa V. Koç, Koç Holding Chairman of the Board; Levent Çakıroğlu, President of Koç Holding Durable Goods Group and Arçelik A.Ş CEO; Josep Maria Bartomeu, President of FC Barcelona and Javier Faus i Santasusana; Vice President of FC Barcelona.
FC Barcelona and Beko are said to be ‘bringing together their two global brands to help achieve their shared strategic marketing and corporate responsibility objectives’.
The partnership will be symbolised by the presence of the Beko logo on the arm of the first team shirt worn for all Spanish League and Cup games during the 2014/15 season, as well as for friendlies and summer tour games.
Beko and FC Barcelona are to work together on global marketing and social responsibility strategies.