Beko springs onto TV for 13 weeks

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Beko has announced that it is set to return to TV screens this week as part of its media support for 2017.

The new TV campaign will last for 13 weeks and showcase Beko’s range of built-in appliances and hero technologies, the company says. The advert can viewed here. Aligned to one of the busiest shopping periods for kitchen refurbs, advertising will run from March 24 till end of May across Sky TV and VOD, plus digital advertising.

In addition to the adverts airing on Sky TV and VOD channels including ITV, Channel 4, E4, More 4, Film 4 and 4 Music, the brand has also invested in an always on digital strategy which includes programmatic video, which will run across major news and lifestyle websites for a full year, Beko says. Consumers will be targeted with the product advert most closely related to their online search history and life stage. There are five different adverts covering built-in, cooking, refrigeration, dishwashing and laundry.

A bespoke landing page (www.beko.co.uk/builtin) has been created to house all content relating to the campaign, and Beko adds that retailers will be supported with POS and marketing materials to bring the activation to life and help convert sales.

Beko brand manager Shalika Hooda commented: “We’re really excited about our latest campaign as it celebrates our new line-up of helpful built-in products that make a real difference to busy family life. We know built-in appliances are more popular than ever, having seen over a 40% increase in sales year on year, so want to ensure families understand just how a new Beko appliance can help them complete everyday chores efficiently whether its saving time, or saving money on utility bills. This is one of our longest running campaigns, landing during main season for kitchen refurbs and we’re confident that continued exposure will help us convert potential customers into buyers.”

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