Beko proves its commitment to the planet

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Together with its parent company, Arçelik, Beko has launched the Hack the Normal 2022 Sustainability Hackathon event to empower innovators to develop new technologies and sustainable living solutions.

To demonstrate and further their commitment to the environment, Arçelik and Beko are hosting the Hack the Normal 2022 Sustainability virtual event between May 13-15.

As part of this event, Arçelik and Beko plc are set to host hundreds of top entrepreneurs, engineers, and developers in Europe to create solutions for the most pressing environmental challenges relating to the circular economy, water management, and climate change.

The event commences with a host of inspirational sessions on Friday, May 13, beginning with an introduction from Arçelik’s CEO Hakan Bulgurlu. The first panel of the morning is from Arçelik’s state-of-the-art Romanian factory, discussing sustainable production practices and the role technology plays within this.

Alongside key industry stakeholders, Beko’s managing director, Teresa Arbuckle, will be hosting the second panel of the day, discussing how we all can encourage consumers to reduce carbon emissions through better education, as well as responsible product consumption, repair, and recycling.

Ms Arbuckle will be joined by Paul Hide, CEO of AMDEA, Richard Morris, CEO of IPG Media Brands, and Moria Thomas, director of group Sustainability and ESG at Currys.

Ms Arbuckle said: “At Beko, we believe it is essential to nurture a culture of collaboration and innovation, especially if we are to effectively tackle some of today’s urgent environmental challenges.

“Collective climate action is the driving mission behind this year’s Hackathon, and that is why we are bringing together key industry stakeholders to discuss solutions that will have a lasting positive impact on our environment.”

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