Beko plc announces new marketing director

In Industry News On

Beko plc has announced the appointment of its new marketing director, Donald Shepherd.

Donald Shepherd

Donald joins the company to lead the marketing team across all five Beko plc brands; Beko, Grundig, Leisure, Blomberg and Flavel. With a strong background in marketing, Donald brings with him 14 years of agency experience working across a broad range of sectors and territories across brands including Hilton Worldwide, Solarlux, Lumesse, LivingWell Health Clubs and Guerlain Spa.

Beko plc managing director Teresa Arbuckle commented: “It really is an ideal time for Donald to join us and the home appliance industry. This year we’re celebrating Beko’s 25th anniversary in the UK, have recently launched our new television advertising campaign ‘Life Changes’ and also just announced our first brand ambassador for Leisure range cookers, Dan Doherty. Our marketing activity for the second half of the year is now well underway, and Donald will be key in ensuring that we continue to engage both consumers and our retail partners in 2016 and beyond. We’re delighted to welcome him to our team.”

Marketing director Donald Shepherd (pictured) added: “Beko plc has always stood out in the home appliance industry and the role of marketing has become more important than ever. I’m excited by the opportunity ahead, especially as the sector evolves with more advanced technological features being developed and premium, Smart Connected appliances become more common in UK households. It genuinely is a fantastic time to join the Beko plc team.”

You may also read!

Mitchell & Brown unveils its Summer of Sport window display competition

Mitchell & Brown’s window display competition, celebrating a jam-packed summer sporting schedule, offers a worthy winner up to £2,000


IER Awards ceremony postponed to October

Following the government’s recent announcement, the 2021 IER Awards ceremony have been moved from July 14 to October 1,


Gaggenau partners with London Festival of Architecture 2021

Gaggenau said it is playing a major role in the London Festival of Architecture’s Showroom Showcase with a specially


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY