Beko partner with Patricia Urquiola to produce CAST Line

In Product News On

‘CAST Line by Patricia Urquiola’ is a new kitchen product design partnership between architect and designer Patricia Urquiola and home appliance manufacturer Beko, launched last week at EuroCucina in Milan.

Reportedly taking inspiration from modern European living, the CAST Line built-in series brings together Beko’s technology and Patricia’s minimalist designs. This is Patricia’s first foray into product design and at the heart of the designs was ‘a desire to keep the highest level of functionality with a sleek modern look’.

 All the appliances in CAST Line by Patricia Urquiola and Beko are said to have been developed with the consumer in mind and combine ‘appealing design with functionality and technical performance’. The product range includes ovens, hobs and hoods (pictured). 

Patricia Urquiola commented: “The main idea of the concept is to develop a line which is contemporary but not over-designed, moving on from the current products available in this market. The products needed to be flexible enough for multiple markets with a strong technical innovation and performance. My particular design philosophy for Beko was to work on innovation, technology and performance with a comfortable ‘dress’ that fits well and can be used in different ways.”

You may also read!

Hotpoint launches laundry promotion

Consumers can enjoy a six-month, free supply of Ariel Pods, as well as a Lenor scent boosting bundle, with

Read More...

Bosch presents new filter coffee machines

The new Bosch TKA8013 Styline filter coffee maker (in black) and TKA8011 Styline filter coffee maker (in white) feature

Read More...

Haier UK partners with Boxxfresh

Haier has announced a new promotion in partnership with Boxxfresh – Keep It Fresh, Reduce Food Waste with Haier

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open