Beko Mums United

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Beko has brought celebrity mum and TV presenter Kirsty Gallacher onboard to back its nationwide Beko Mums United campaign to engage mums in their child’s sporting activities.

Already the sponsor of Official Soccer Schools in association with The Football League, Beko invested in a national survey to identify an additional route to communicate with the next generation of football enthusiasts. Its results demonstrated that out of 1,000 UK mums, 68% of them wanted to get more involved with their child’s sporting activities.

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