Beko launches spring Finish promotion

In Industry News On

Appliance manufacturer Beko has announced a new Finish promotion for retailers this April, following its success last year. The four-week campaign offers customers purchasing any new Beko dishwasher a free three-month supply of Finish dishwashing tablets.

The Finish promotion is available to all retailers from April 13 till May 12, supporting the key spring sales period. Beko notes that the latest data suggests the dishwasher market is growing steadily (10.2% year on year in value).

Launching over the Easter weekend and running through Spring, the promotion will give retailers another tool to help boost sales and drive interest in Beko’s dishwasher range during the peak DIY and home refurbishment season.

Available across the entire Beko dishwasher collection, including built-in and freestanding models, the promotion will be supported with a dedicated campaign page, social media activity and in-store POS and marketing materials. Beko’s built-in TV and digital campaign is also live during this period and brand awareness will be at peak levels, driving shoppers in-store, the company adds.

Beko brand manager Shalika Hooda commented: “Our Finish promotion at the end of last year was a huge success and we saw a positive response from shoppers. We’ve seen sales of dishwashers grow over the past twelve months, and with households looking to upgrade their kitchen appliances across the bank holidays, this Finish incentive gives them another great reason to invest in a Beko dishwasher.”

You may also read!

Majority of UK businesses concerned over Delta variant delay

With Prime Minister Boris Johnson expected to announce an extension to UK lockdown restrictions this evening, in response to


Hughes Electrical supports Great Yarmouth vaccination centre

People in Great Yarmouth will now be able to watch health promotion messages during the observation period after their


Sony to develop sustainable packaging

Sony Group Corporation and Sony Corporation have developed ‘Original Blended Material’ an environmentally conscious and sustainable paper material made


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY