Beko launches spring Finish promotion

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Appliance manufacturer Beko has announced a new Finish promotion for retailers this April, following its success last year. The four-week campaign offers customers purchasing any new Beko dishwasher a free three-month supply of Finish dishwashing tablets.

The Finish promotion is available to all retailers from April 13 till May 12, supporting the key spring sales period. Beko notes that the latest data suggests the dishwasher market is growing steadily (10.2% year on year in value).

Launching over the Easter weekend and running through Spring, the promotion will give retailers another tool to help boost sales and drive interest in Beko’s dishwasher range during the peak DIY and home refurbishment season.

Available across the entire Beko dishwasher collection, including built-in and freestanding models, the promotion will be supported with a dedicated campaign page, social media activity and in-store POS and marketing materials. Beko’s built-in TV and digital campaign is also live during this period and brand awareness will be at peak levels, driving shoppers in-store, the company adds.

Beko brand manager Shalika Hooda commented: “Our Finish promotion at the end of last year was a huge success and we saw a positive response from shoppers. We’ve seen sales of dishwashers grow over the past twelve months, and with households looking to upgrade their kitchen appliances across the bank holidays, this Finish incentive gives them another great reason to invest in a Beko dishwasher.”

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