Beko launches ‘sparkling’ promotion with Finish

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Beko has announced a six week promotion with Finish tablets across every single model in its dishwasher range. Retailers will be able to take advantage of the new offer which allows their customers to claim three months’ worth of free Finish tablets with the purchase of any Beko dishwasher.

7861 Beko Finish Poster_v2The incentive takes place from February 1 until March 14, and is available to all national accounts. Branded POS and marketing materials will be supplied to all retailers, enabling them to maximise their sales opportunities, and the campaign will also be supported digitally with a dedicated campaign page and social media activity, the brand says.

The launch of the promotion coincides with the introduction of Beko’s new EcoSmart Dishwasher with EverClean Filter (DFN28321), which features a sprinkler system technology that rinses out food particles and a Fast+ Function which helps to reduce cycle durations by up to 70%.

Brand manager Shalika Hooda commented: “40% of UK households now own a dishwasher, and that number is steadily increasing as our everyday lives become even busier. Many shoppers now actively seek out a special deal when making a big purchase. We’ve had great success working with Finish in the past, and have made the decision to extend the promotion across our entire range this time to fully engage an even wider audience. Customers won’t have to pick and choose between Beko models to benefit from our new incentive, and retailers can be confident in promoting it across all our dishwashers.

“Our appliances are packed with innovative features and technology to ensure they are as efficient as possible. Providing the three months’ worth of dishwasher tablets is just another way go the extra mile to show families we are committed to being a helpful brand that saves them valuable time and money.”

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