Appliance manufacturer Beko has unveiled its new television advertising campaign. The advert highlights Beko behind the scenes role in everyday household life.
The light-hearted advert shows people from different walks of life doing everything from preparing a roast dinner together to putting on a load of laundry and enjoying a group get together watching an FC Barcelona football match. During the advert Beko aims to show that its products are the backbone of every family, supporting people through all of life’s key moments, the company says.
The advert, expected to reach over 17 million people, will air between May 18 and June 21 and premiered during the West Bromwich Albion FC vs Chelsea FC match.
Beko brand manager Shalika Hooda commented: “At Beko we want to help people celebrate everything from the ordinary everyday moments to special occasions. Our generation is very time poor, but having all the right appliances in place means you can focus on the important things in life. Life is constantly changing, and at Beko we’re always evolving to ensure our products are as innovative and helpful as possible.”