Beko launches global FC Barcelona campaign

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Home appliance brand Beko announced a brand new advertising campaign to support its global ‘Premium Partnership’ with FC Barcelona, which celebrates team spirit and premiered on the day of the ‘El Clasico’ football match between FC Barcelona and Real Madrid on Sunday March 22.

The TV advert features some of FC Barcelona’s best known football players including Lionel Messi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta working together, both on the pitch and at home, showing how they inspire and support each other as a team, Beko says. The company adds that Barcelona’s ‘winning spirit’ is captured perfectly, showing fans how team spirit can implement change for the better.


Via its new advertising campaign Beko will invite families all over the world to join its team. The 360 degree campaign, which includes TV advertising, print, outdoor, digital and social media, is expected to reach people all over the world, Beko says, and fans will be encouraged to join Beko’s team using the hashtag #JoinOurTeam.

CEO of Arçelik Group (the parent company of Beko) Hakan Bulgurlu commented: “This campaign brings together two renowned brands: Beko and FC Barcelona.  We are immensely proud of our four year Premium Partnership and are confident that this new campaign will strengthen our brand globally. Watching world-class footballers perform on the pitch can remind us all that team spirit can drive amazing results.”

CMO Tülin Karabük added: “At Beko, our appliances support families every single day by offering smart, innovative solutions that make a difference to everyday life, and we hope that our new campaign highlights how we can help achieve and inspire each other through teamwork both on the football pitch and at home.”

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