Beko launches biggest multi-channel campaign to date

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Beko has launched its biggest ever multi-channel campaign this summer, raising awareness of its innovative HarvestFresh cooling technology.

HarvestFresh mimics the sun’s natural 24-hour cycle, preserving vitamins, A and C in fruit and vegetables for up to five additional days.

The £2.5 million campaign, which runs from May 2 to July 31, includes national TV advertising that raises awareness of Beko’s HarvestFresh range.

The heavyweight activity is expected to reach 44 million people across TV and digital channels and will be featured on some of the most watched TV programming this summer.

As an additional purchase incentive, Beko is launching its Veg Pledge initiative for the second time, offering consumer’s up to £150 worth of free fruit and veg with each qualifying purchase of a HarvestFresh fridge-freezer.

For every claim of the promotion, Beko will donate one box of fruit and veg to Barnardo’s, the UK’s largest children’s charity, offering families across the country a helping hand.

Vijay Bhardwaj, marketing director at Beko UK & Ireland, said: “After the success of last year’s activity, we are thrilled to be bringing back an even bigger HarvestFresh campaign this summer.

“We are proud to be able to provide ground-breaking cooling technology to our consumers, that not only are a stylish addition to any kitchen, but empower households to live healthier, happier lives.”

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