Beko launches biggest multi-channel campaign to date

In Industry News On
- Updated

Beko has launched its biggest ever multi-channel campaign this summer, raising awareness of its innovative HarvestFresh cooling technology.

HarvestFresh mimics the sun’s natural 24-hour cycle, preserving vitamins, A and C in fruit and vegetables for up to five additional days.

The £2.5 million campaign, which runs from May 2 to July 31, includes national TV advertising that raises awareness of Beko’s HarvestFresh range.

The heavyweight activity is expected to reach 44 million people across TV and digital channels and will be featured on some of the most watched TV programming this summer.

As an additional purchase incentive, Beko is launching its Veg Pledge initiative for the second time, offering consumer’s up to £150 worth of free fruit and veg with each qualifying purchase of a HarvestFresh fridge-freezer.

For every claim of the promotion, Beko will donate one box of fruit and veg to Barnardo’s, the UK’s largest children’s charity, offering families across the country a helping hand.

Vijay Bhardwaj, marketing director at Beko UK & Ireland, said: “After the success of last year’s activity, we are thrilled to be bringing back an even bigger HarvestFresh campaign this summer.

“We are proud to be able to provide ground-breaking cooling technology to our consumers, that not only are a stylish addition to any kitchen, but empower households to live healthier, happier lives.”

You may also read!

Whirlpool UK named Large Manufacturer of the Year at the Sirius Awards

Whirlpool UK Appliances was named Large Manufacturer of the Year at the Sirius Buying Group’s 2022 conference. The company said


4lite extends warranty promise

Leading lighting provider, 4lite, has announced the extension of its warranty period across the majority of its products. Almost all


New eco-friendly 2-in-1 kettle from LAICA

Household appliances brand LAICA has launched Dual Flo, which it describes as being, a truly innovative and eco-friendly, 2-in-1


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY