Beko debuts new multi-channel campaign or Hygieneshield range

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Beko’s new digital campaign has launched to drive awareness of its innovative HygieneShield range.

Since the range was unveiled last year, the company said it has been working with general practitioner and medical broadcaster, Dr Sarah Jarvis MBE.

A regular contributor for high profile news outlets such as the likes of Good Morning Britain and ITV News, Dr Jarvis has been sharing her advice on the continued need for good hygiene practices, highlighting how HygieneShield provides excellent hygiene results at home.

The range includes six appliances that feature disinfection programmes and functions which safely disinfect packaged food and belongings, helping people adjust to the ‘new normal’ at home.

Beko said that HygieneShield products have the power to kill more than 99.9% of bacteria and viruses (including coronavirus), providing a level of hygiene and reassurance unrivalled in the marketplace.



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