To mark 21 years of trading in the UK, Beko hosted a three-day event at ‘Five’ in Farnborough to thank the trade for its support and launch its latest design range across refrigeration, home laundry and cooking.
The company’s new design style incorporates clear interiors to all cooling and freezing models, new simple and easy to use electronics and ergonomic control panels for washing machines and tumble dryers, and for the cooking a number of consumer benefits including larger ovens with excellent energy ratings.
Ragip Balcioglu, managing director of Beko PLC, commented : “I’m very proud to have worked at Beko for the last 14 years and have seen the progress the brand has made, achieving the number one position in both cooling and freestanding cooking as well as the number one spot in the washing machine sector and overall two in MDA.”
Beko whose ethos is ‘design for real people and real homes’, offers a range of appliances with modern aesthetics such as its black collection; the latest technology and design with the four-door fridge freezer; products that make life easier such as the Programmed Clean oven and Xpress washing machine; and energy efficient models, such as the latest built-in multifunction oven and the A-50% washing machine.
BEKO is committed to investing in product innovation, exploring the latest consumer trends and insights and in offering products with practical features meeting the changing needs of busy households.