Appliance manufacturer Beko has announced a new promotion for retailers this November. The four-week campaign offers customers purchasing any new Beko dishwasher a three-month supply of Finish dishwashing tablets.
The Finish promotion will be available to all retailers from November 1 to 30, a key sales period ahead of Christmas. Latest data suggests the dishwasher market is growing steadily (27% year on year according to GfK figures) with sales now accounting for £308 million. Ahead of the festive season many households will be looking to upgrade their dishwasher, or even purchase their first model, Beko says.
Available across the entire Beko dishwasher collection, including built-in and freestanding models, the promotion will be supported with a dedicated campaign page, social media activity and in-store POS and marketing materials.
Beko’s ‘Official Partner of the Everyday’ TV and digital campaign is also live during this period. The campaign includes a dishwashing creative, which positions Beko as the ‘Official Partner of Handwashing Haters’ and promotes Beko’s AquaIntense technology.
Retailers will also benefit from Finish’s latest Tiny Kitchens campaign offering hints and tips on how to maximise space in small kitchens, proving that almost all households can accommodate a dishwasher.
Beko brand manager Shalika Hooda commented: “Our Finish promotion earlier this year was a great success and we know that customers react well to the offer. We’ve seen sales of dishwashers grow over the past twelve months, and with people looking to upgrade their kitchen appliances ahead of Christmas, the Finish incentive gives them another great reason to invest in a Beko dishwasher.”