Beko is launching its ‘most impressive’ cashback incentive yet, beginning September 10 and lasting until October 31. The manufacturer says it is the largest promotion Beko has ever introduced, offering customers up to £200 cashback and two year warranty with purchases of built-in appliances and American Style fridge freezers.
The new cashback promotion will be supported by a ‘major’ television advertising campaign airing from September 14 until October 18. It will be shown during prime time slots on ITV, Channel 4 and Film 4, including Doc Martin, Men in Black II and Grand Designs. The TV advert includes a ‘tactical call to action’, encouraging home owners who are considering upgrading their appliances or refurbishing their kitchen to take advantage of the savings on offer, Beko says.
Covering over 60 models across Beko’s new built-in range and premium American style fridge freezers, the incentive has been timed to tie in with the peak sales period of the year, targeting thousands of families looking to renovate their kitchens before Christmas, the manufacturer says.
Retailers will be supplied with in-store displays and POS to ensure customers are well informed of the incentive when choosing an appliance, and there will also be a landing page on www.beko.co.uk to further inform those browsing the website of the opportunities available to them. To claim the cashback offer, consumers need to fill in their details at Beko’s dedicated webpage.
Beko brand manager Shalika Hooda commented: “We’re really excited to be launching this new cashback promotion and have designed it specifically to appeal to families looking for a fully functional and stylish kitchen that they can be proud of.
“We hope to appeal to families going through a significant change in their life whether it’s buying a new house or having a baby and are looking to equip their home with reliable appliances. Our products come with helpful solutions that save time and money such as Neofrost technology in refrigerators, which helps food stay fresher for longer, or self-cleaning, Pyrolytic technology which cleans the oven at the touch of a button. We’re confident that thanks to our investment in television advertising and in-store promotional materials the campaign will be a great success for all our retailers.”