Beko launched two competitions at this year’s CIH show, with Blomberg and Beko giving visitors the chance to win a Vauxhall Vizaro van, branded with their shops’ name and logo, when they placed an order at the show. Euronics has now named the prize draw recipients as RDO Kitchen Appliances for Blomberg and Kevin Farish Ltd for Beko. Tracey Harris, CIH White Goods Buyer, visited Beko’s head offices to see the winners receive their new vehicles.
Tracey said: “Beko plc continue to support their attendance at the CIH show with a host of activities, running their popular van competition across Beko and Blomberg for the third year. The Beko brand gave retailers the opportunity to meet international footballing Legend, Martin Keown, and have their picture taken with The FA Cup – a great way to bring its marketing activity to life with retail customers”.
Steve Naylor, Independent channel manager at Beko, congratulated the winners: “We recognise the difference something as simple as an additional vehicle can make to an independent business and strive to ensure we offer helpful activities to support our customers. It was great to see RDO Kitchen Appliances and Kevin Farish win this year. Both are long-time customers at CIH and deserving winners.”
Roger Sargant, owner of leading independent kitchen store RDO in Surrey, said of the new addition to his company: “We were thrilled to win the Blomberg van. I had a wonderful day meeting key personnel at Beko’s new head office when collecting the vehicle. After visiting CIH this year we are also looking to increase the range of Blomberg products we stock. We had a gentleman visit the store recently looking for a fridge freezer and we advised him that a Blomberg model would be best for his needs. He said he’d seen that on our van, so it’s getting noticed already!”