Beko aims to have home improvement boxed up with new built-in range

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Beko has unveiled its new built-in cooking range to the UK market. More and more UK households (50%) are now choosing to entertain at home, leading to an increase in ‘kitchen envy’, the brand says. The new collection aims to present consumers with a premium offering that delivers all of the helpful time and energy saving features that Beko is now known for, the company adds, and the range comes with a two year parts and labour warranty.

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The line-up includes a self-cleaning oven with catalytic lining and pyrolytic technology, induction hobs that recognise the size of user’s pots and pans to save energy, and microwaves and hoods designed to match the rest of the range to ensure an integrated look.

Beko plc built-in cooking product manager Salah Sun commented: “We have sold over 20 million home appliances since Beko started trading in the UK 25 years ago, and our new built-in cooking collection further emphasises the brand’s position as the helpful appliance solution for modern family life.

“Our stunning new range combines advanced technology, first-class energy efficiency and value for money. We’ve once again ensured that the new built-in ovens and hobs make cooking even easier, thanks to helpful features such as the fully programmable timer and our built-in pyrolytic self-cleaning technology. Key for our trade partners is the knowledge that the range is also easy to install.”

Salah continued: “Built-in sales in the MDA market (major domestic appliances) are the highest on record which we imagine will continue to grow, especially with the promise of 200,000 new homes being built for first-time buyers. Many of these properties will come equipped with modern, open-plan kitchens, fuelling the need for sleek, functional and energy efficient appliances such as ours.”

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