As of September 2017, Beam Group has been appointed as the exclusive distribution partner for BISSELL UK & EIRE.
Following a short transition period, Beam will take full control of supply to Bissell’s existing retail partners and the BISSELL Direct platform, the company has announced. Bissell remains focused on the floorcare market, ranging products from vacuums to carpet deep cleaners.
Beam Group general manager Matt Innes said: “Bissell’s new product development roadmap supporting continued growth, combined with our specialist premium brand management, marketing and distribution ability, makes this an exciting partnership for both parties. Further investment in warehouse capacity, showroom/training space and personnel in sales, marketing and logistics, will further strengthen the Beam business and our ability to support our fantastic portfolio of premium brands in SDA, housewares and utilities.”
BISSELL International managing director Bart de Vos added: “The UK continues to be a key market for the BISSELL brand and we remain fully committed to providing our retailers and their customers with the latest products and technology. We are excited to work alongside Beam, utilising their expertise and vision to drive our presence in the UK market.”