Baumatic has teamed up with 20th Century Fox to promote a brand awareness campaign around its new Vantage cooking collection in conjunction with the national DVD release of Snoopy and Charlie Brown: The Peanuts Movie during June and July 2016.
Specifically targeting families, each DVD includes specially created branded promotional leaflets within the DVD cover that highlight details of the recently launched Baumatic Vantage cooking collection. A further ‘call to action’ competition can be entered via the Baumatic website, www.baumatic.co.uk/peanuts, where consumers can win a shopping competition to Paris with Eiffel Tower experience and style guide shopping trip worth up to £5,000.
To promote the competition, full page advertisements have been placed in Sunday newspapers and high circulation interiors magazines including Your Home and Style at Home, Baumatic says. There will also be further marketing presence for the campaign via targeted family-friendly websites throughout the duration of the two-month promotion, which started in June to promote the DVD release. Further point-of-sale materials for in-store promotion are available from Baumatic area sales managers.
Hoover Candy Baumatic UK head of sales and marketing for built-in Owain Harrison commented: “Having partnered with 20th Century Fox in 2015, we were delighted by the results of our previous activity, which generated increased awareness of our fashion-led Baumatic appliance ranges. This type of promotion, with its additional ‘call to action’ competition delivers a huge uplift in our website presence and enables ultimate brand attention from our prime target audience of ABC1 families.”