Baumatic has joined forces with DreamWorks to promote the Easter blockbuster animated cinema release Home, the manufacturer has announced.
Starring Steve Martin, Jennifer Lopez, Jim Parsons and Rihanna, the film is released Friday March 20 and will continue its run throughout the Easter Holidays and until the end of April.
Targeting families with its associated brand awareness campaign using print, bus-sides, billboards and social media, Baumatic has taken full page advertisements in high circulation family-oriented interiors magazines including Your Home, Style at Home and Home Style to promote its range of fashionable appliances, the company adds.
Baumatic has also revealed an opportunity to win a family Water Park holiday to Verona in Italy worth over £6,000. A range of POS materials are available for Baumatic retailers throughout the duration of the campaign and a dedicated page regarding the promotion is on Baumatic’s website.