Bringing fashion to the forefront with style-led creatives and taking inspiration from the Milan catwalks, Italian appliance brand Baumatic has launched its 2016 consumer brand campaign. Targeted toward ABC1 women, each advertisement focuses on premium built-in appliances from its collection.
Featuring the strapline Accessorise your kitchen, each of the creative executions features a fashion-related headline and includes a hero appliance from key categories adorned with a different designer accessory, Baumatic explains. Highlighted appliances include: BO675TS Premium Line 60cm multifunction pyrolytic oven; BHG112SS Premium Line 112cm linear gas hob; B40DSS side by side 570 litre no frost fridge freezer; BDIF616 60cm integrated 16 place setting dishwasher and BWC605SS 46 bottle freestanding dual temperature electronic wine cabinet.
Full page advertisements are appearing in glossy kitchens and interiors magazines and the campaign will continue into to the second half of the year, the company adds.
Hoover Candy Baumatic UK head of sales and marketing for built-in Owain Harrison said: “As a fashion-forward appliance brand, Baumatic has consistently monitored trends in the premium marketplace in order to bring them to a wider audience. Our 2016 style campaign combines all the elements we offer: fashion, design and technology.”