Ausounds is set to take the UK by storm as it releases a range of premium headphone products designed by some of the most innovative minds in the music business. Distributed in the UK by Turnstone AV and sold into independent retailers by Big Red Sales, the range of headphones, earphones and audio signature products start from £119.95 and cover best-selling sectors such as True Wireless.
Comments Turnstone AV MD, James Attfield, “Ausounds comes to the UK market with exceptional pedigree and a range of models designed to fill the gap between convenience and audiophile, creating on-trend products with exceptional sound quality. Ausounds offers retailers an exceptional opportunity to capture a healthy slice of the booming headphone market with a real differentiator brand.”
Ausounds is all about music with the backing of several on-trend artists and record producers worldwide, and the brand is passionate to help talented unsigned musicians, producers, and songwriters. A range of high-profile campaigns across specialist, lifestyle, national press and social media are planned for the peak season ahead to raise awareness and create consumer demand into retail.
The opening Ausounds headphone range focuses on in-ear models featuring a range of technologies including Active Noise Cancelling, Wireless Charging, True Wireless and Planar Magnetic drivers, with many models available in a range of dynamic colours. A range of premium on-ear and over-ear models will be available to key retailers later this year, available directly from Turnstone AV.
Combining innovative technology with style and design, Ausounds’ products deliver the full music experience to the listener – just as the producers and songwriters intended for it to be heard. The brand is committed to supporting up-and-coming artists and talent, helping to drive forward the vibrant British music scene.
Ausounds is also working with music influencers and leaders, including its first brand ambassador, five-time Grammy Award-winning producer Brian Kennedy.
Ausounds is led by its CEO, Michael Chen, an Oxford Brookes University graduate with over 16 years of experience in audio manufacturing. Joining him is President and CMO, Marcus Sanchez, a music industry veteran who has worked with huge brands including Audeze, Universal Music Group and Monster Cable, as well as musicians like Rihanna and Usher.
The Ausounds engineering team has unsurpassed experience in research and development for established brands such as Beats, JBL, Bose, and Sennheiser, winning multiple awards for audio performance and industrial design. All of the products are designed, developed and manufactured in Ausounds’ own facilities.
Turnstone AV is well respected across UK retail as main distributor of Vogels TV mounting brackets, while Big Red Sales is the UK’s largest independent B2B sales agency in the electrical retail sector.