Argos adds Bose to audio range

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Omni-channel retailer Argos has announced that it has begun offering Bose audio products.

Customers will be able to purchase Bose headphones, Bluetooth speakers, docking stations and the SoundTouchTM range ready for streaming music over a Wi-Fi network.

Bose Soundlink Mini (3)

The announcement comes as Argos launches a ‘multi-million pound’ advertising campaign, ‘Get Set Go Argos’. The campaign is intended to highlight the range of brands shoppers might not expect to find at the retailer and signals its shift to become a ‘digital retail leader’, Argos says.

Argos key brands buying manager Fay Williams said: “Music sounds so much better when listened to through premium audio systems, home cinema systems and quality headphones. That’s why the addition of the iconic Bose brand to our extensive range of audio technology is exciting news for our music fans. Offering must-have brands that our customers demand is really important to us.”

Bose UK managing director Phil Carpenter added: “Our aim is to bring quality sounds to as wide an audience as possible and we believe that through our partnership with Argos we will increase our potential reach in the market while maintaining the uniqueness of our brand.”

Bose joins audio brands Marley, Denon, AKG, Audio Technica and Marshall at Argos.

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