Amica opens first UK showroom

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Kitchen and home appliance brand Amica has opened the first in a series of planned solus Amica showrooms, the company has announced.


Amica’s first solus showroom opened during January 2015 within the head office building of one of its partner distributors, Portway. Based at Andover in Hampshire, Amica says that the new showroom is a dedicated, branded space displaying a range of freestanding and built-in appliances from all categories.

Amica UK country manager Simon Freear commented:  “We’re delighted to be working with our key distribution partners to create stunning showrooms in strategic positions geographically. This first facility is already proving a sound investment with visits from kitchen specialists, electrical retailers and those from the contracts market.”

Amica will use the new facility to run training sessions, create new product videos and digital content for websites and blogs. Many of the appliances are live for cooking demonstrations and photography, and consumers are also welcome to visit the showroom by appointment, Amica adds.

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