Amica lauds IFA success

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The original concept of ‘AmicaIn’ was introduced at IFA 2014 by Amica and following a further year of investment and research officially launched at this year’s international IFA exhibition. The company,y which also markets the Gram and Hansa brands alongside Amica across the different European regions, dedicated a substantial part of this year’s stand to the formal unveiling of the intelligent interactive new range which will be launched in the UK during 2016.


AmicaIn is a brand new concept in home appliance control and monitoring, the brand says. ‘Innovative, intelligent and interactive’, AmicaIn comprises a family of appliances that share information and the possibility of remote connection for all major appliances to provide information and consumer insight both at home and away from home.

While not all the products shown at IFA this year will make it to the UK and Irish markets, UK & Ireland country manager Simon Freear commented: “AmicaIn will be available to consumers in the UK and Ireland during 2016 via selected retail partners. The double ovens we launched earlier this year have been incredibly well received by retailers visiting IFA too. Some retailers that didn’t know we have a range of double ovens and twin cavity models of all fuel types were very interested to expand their range of Amica single cavity freestanding models. IFA is a vital proving ground for Amica, we launched AmicaIn as a concept last year and following unprecedented interest have fully developed the product during the last year – it is very exciting.”

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