Amica Group grew its sales revenue to PLN 1.656 billion (£305 million) in 2013, representing an increase of 6% on year-to-year sales.
The main increase in revenue was reported in Amica’s home market of Poland, the United Kingdom, Germany and in the markets of southern Europe. During 2013, the Group began selling its ranges of built-in and freestanding appliances in new markets such as Belarus, France, Greece and Cyprus.
Gross profit on sales increased to PLN 515 million (£98 million), and was PLN 79 million higher than the previous year, while the gross sales margin increased by 30%. This was achieved primarily due to significant increases in production of cooking appliances and optimizing product mix. Operating profit also increased by 30%.
Domestic sales exceeded PLN 571 million and enjoyed a 7% increase compared with 2012. With a stable market, this growth translated into a noticeable increase in market share, Amica says. Significant growth in built-in categories; cooling, freestanding cookers and ovens as well as hobs was a key factor.
In the UK
sales increased by more than 40%, according to Amica.
UK country manager Simon Freear comments: “We are enjoying a period of sustained growth in the UK and Ireland. There’s confidence returning to the market and we are well positioned to offer retailers a progressive and ambitious brand. We’ve held our course during the recession and it’s heartening to see new retailers actually moving to Amica as an alternative to brands that have not been so loyal.”
