Amica forecasts consumer shift to induction

In Industry News, Product News On

Amica home appliances in the UK and Ireland is anticipating a shift to induction hob top cooking and to meet demand has announced a new generation of ‘feature packed’ induction hobs to complement a refreshed  product line-up of built-in and freestanding products, the company has announced.

Amica country manager Simon Freear commented: “Induction cooking will be the energy of choice for future generations of appliance buyers now that prices are within easy reach. The high speed, ultra-safe operation, super easy to clean and ultimate energy efficiency all contribute to what is likely to be a seismic shift away from ceramic and electric-plate hobs.

“But above all, induction looks and feels amazing. Our new range removes the last barrier to entry – price. Now a consumer can buy a high powered induction hob with boosters for under £300. This provides retailers with a strong opportunity to convey cost-over-life savings right up there with the obviously stunning aesthetics.”

Induction From Amica - NEW P16544sk (3)

Among the new range is Amica’s PI654 60 cm induction hob, including double boosters, automatic heat reduction system, pan detection and a child safety look.

The Amica brand has enjoyed sales growth in 2014 of over 80% in the UK, the company adds, with the brand building a following of electrical retailers by offering ‘a technology rich product backed up with a two year guarantee’.

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