AMDEA highlights upcoming prize bonanza on Register My Appliance Day

In Industry Events, Industry News On

On January 19 2017 – Register My Appliance Day – millions of customers will receive a message from their favourite brands of domestic appliances, reminding them that, with a host of terrific prizes on offer, there’s never been a better time to register their appliances and ensure manufacturers know where to find them if remedial action is ever needed.

rma-url-logo-for-screen-rgbSince the beginning of November, many leading appliance manufacturers have been rewarding those smart customers who register their appliances, by entering them into free prize draws. Right through to the end of January, registering new machines or simply ones that they already own on, provides the chance to win a range of prizes – from large appliances like washing machines and dishwashers, to the latest time-saving technology of a steaming hot water tap, or a pampering spa break.

The prize bonanza, from participating brands, culminates in Register My Appliance Day 2017, which will be celebrated with further opportunities to win enviable gifts while keeping consumer homes safe. With new research in process, Register My Appliance Day 2017 will also see the latest findings around the registration of home appliances.

AMDEA chief executive Douglas Herbison commented:Registering at should be on the to-do list of every household. Our Prize Season (November 1 2016 – January 31 2017) is a fun way of drawing attention to the industry’s ambition of keeping every single appliance-owner in the loop about their product’s safety. Register My Appliance Day (January 19) will be a further call to action for everyone who hasn’t got round to registering any new appliances that they may have snapped up in the January sales or simply ones that they already own.” is the Association of Manufacturers of Domestic Appliance’s (AMDEA) online safety initiative supported by the Government and the UK Fire and Rescue Services which provides quick access to the registration pages of over 60 leading brands of domestic appliances and allows the public to register old (up to 12 years old) and new appliances. Once registered, in the event that there is a safety action, the manufacturer will know where to find the appliance and can swiftly organise the right remedy.

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