AMDEA elects new chairman

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Miele Company Ltd managing director Simon Grantham has been elected chairman of the Association of Manufacturers of Domestic Appliances (AMDEA). He assumed leadership of the association on October 21, as the two year term of the out-going chairman, Whirlpool-Indesit UK & Eire managing director Maurizio Pettorino, draws to a close.

Simon Grantham. MD, Miele GB

Simon (pictured) brings to AMDEA the benefit of nearly ten years at the helm of Miele GB, where he has played a pivotal role in driving the business forward, leading the openings of the Miele Experience Centres in Abingdon and London, which set the benchmark for demonstrating and experiencing Miele products, AMDEA says.

As Simon takes the chair, AMDEA’s membership is at an all-time high and member involvement is exceptionally strong.

Thanking Maurizio for his dynamic leadership, Simon commented: “I feel fortunate to pick up the reins of AMDEA at a time when the organisation has never been stronger and, among other important initiatives, AMDEA’s Register My Appliance campaign is set to make such an important contribution to the product recall process.”

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