Alternatives – however large or small

In Industry News On

With the consumer electronics market posting negative growth results for the third year running, even hard-core CE retailers would be advised to look for alternative solutions to their traditional business.

George Digwa, the author of this month’s independent point of view column, suggests that in addition to demonstrating to customers the potential of Smart TV (with the help of high-speed wireless network), retailers should look at add-on audio products such as sound bars, home cinema separates and all-in-one home theatre packages.

There are also white goods to fall back on, but they often require a considerable investment in store redevelopment and staff training.

However there is another product sector to consider. Unfortunately many electrical indies treat it with a degree of disdain or at worst with open dislike. These are small domestic appliances (interestingly, small CE accessories don’t get the same treatment).

According to GfK, the sales value of SDA sector grew by almost 5% in 2011, while CE declined by 15.7%. Such trends as healthy eating, home cooking and baking (encouraged by countless cooking programmes), and penchant for a good cup of coffee at home are growing despite the recessionary pressures. And perhaps because of them, as people harassed in their daily struggles, feel that they deserve a bit of indulgence at home. There are many SKA brands whose offers (constantly updated – so they are even faster, quieter and better) deserve to grace our kitchens and your stores. 

Not the first time I am trying to encourage you to invest in a quality coffee machine and to use it. Let the bewitching aroma of freshly made coffee lure customers to your store.  You give them a cup and let them linger and examine other wonderful products which are in your store.  They may linger for longer.

You may also read!

PJH launches new Prima appliances, sink & tap collection

PJH is has launched a new appliances, sink & tap Collection for Prima, a brand exclusive to the distributor. Known


IFA under new dual leadership

One hundred days before IFA 2022 opens its doors, Messe Berlin has appointed David Ruetz and Kai Mangelberger as


£100 gift voucher for independents at Exclusively

Independent retailers interested in visiting this year’s live Exclusively Show, at The Business Design Centre, Islington on June 14-15


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY