Last year Alphason put in place more marketing initiatives and innovative product launches than ever before to help our retailer customer base weather the recessionary storm.
Our award-winning and highly successful Viewsmart programme of TV accessories – from AV furniture to cables – went from strength to strength as more retailers signed up for this margin-making initiative. We knew it would work and we’ve proved it.
In a lot of cases retailers have doubled their sales of accessories as a result of the Viewsmart programme. And we have new Viewsmart stockists coming on board every month – in large numbers.
Another notable milestone was our collaboration with the internationally acclaimed Studio Conran to raise the bar in AV furniture by launching an exciting new range of luxury media cabinets hand built at our state-of-the-art production facilities in Wigan.
And 2010 promises to be even more action-packed!
The first major event of the year is the expansion of our high-end luxury range of media cabinets – this time designed and built in Wigan by Alphason’s team of in-house designers.
Innovation is key to sustainable profits and 2010 will see Alphason taking the viewing experience one step further, with the introduction of some very exciting and unique developments with sound.
Viewsmart will continue to reward its followers with more margin and new products, including the launch of an interactive online training video, designed to give our retailers increased support in product sales and customer support.
We often claim to go that extra mile for our customers – and I think all this certainly proves the point. And we will continue to conceive new initiatives to ensure our customers are equipped with the tools they need to make much-needed margin.
