Alphason makeover brings greater sales of accessories

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To increase sales of its Viewsmart range of accessories Alphason is offering its independent retailers a store makeover.

The latest retailer to receive an ‘Alphason Makeover’ is Martin Dawes with its 4,000sq ft showroom in the Warrington Gemini Retail Park. As well as displaying a variety of Alphason’s Viewsmart PoS material around the showroom, a new counter and a display panel has been built sporting the manufacturer’s colours – black and cerise – together with the Martin Dawes branding.

Comments Martin Dawes’ director Steve Jepson: “We are delighted with the look which fits very well with our own branding. We previously kept accessories out of sight but now with the Viewsmart way of selling we have them displayed strategically around the store to ensure they are included in the sale right from the beginning.”

Since then Martin Dawes have done an increasing amount of business with Alphason’s comprehensive range and recently sold a £1,700 model from the Alphason Studio range.

Alphason are inviting all interested retailers to have a makeover to increase accessory sales. All retailers have to do is commit to making Alphason their number one AV furniture and accessory brand.

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