Alltrade appoints new sales manager

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Alltrade has announced the appointment of ‘industry veteran’ Piers Johnston as the company’s new sales manager.

With over two decades of experience in sales, marketing and distribution of STBs, TV signal distribution equipment, fibre optics, IRS and networking equipment, Piers has now joined Alltrade to head up sales for the company’s expanding portfolio of CI, AV and signal distribution equipment.

Piers JohnstonPiers (pictured) joined the industry with distributor Longreach in Leicester back in 1996 and subsequently managed its flagship branch in Wembley. Following a senior position at another distribution company, Piers moved to manufacturer Vision Products in 2006 as its sales manager. He was head-hunted by Global Invacom in 2014 to look after sales in the UK for its portfolio of fibre optic and control products – all Vision and Global Invacom products are distributed by Alltrade.

Alltrade managing director Steve Simper commented: “With our growing business in supplying the installation trade with class-leading products for CI, multi-tenant residential and commercial IRS and AV installations, we needed to expand our team with a highly experienced sales manager in this field. Having worked with Piers time and again over his 20 years in the industry, he was the obvious choice for this key role in this exciting phase of growth for Alltrade.”

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