BEKO’S Back With A Brand New Multi-Channel Aquatech Campaign!
Beko, the UK’s number one best-selling large home appliance brand[1], is once again gracing television screens. Its latest £2million 360º campaign which premieres on 2nd March.
Spanning over two months, the brand’s biggest ever Spring campaign builds on the incredible success of the Beko Aquatech laundry launch in Autumn last year. Expected to reach over 40 million adults via television alone, the heart-warming advert airs during some the nation’s favourite shows including; Coronation Street, Googlebox, Location Location Location, and Emmerdale. It will be further amplified in media through a VOD, Sky AdSmart and digital activation creating even more opportunities for consumers to view the creative. Beko is also executing an exciting nationwide PR campaign to secure presence across national news, creating further buzz and engagement.
Telling the heart-warming story of a young girl who wants her Dad to play football with her, the advert [Link] features stars from the FC Barcelona team, and shows off Beko’s pioneering Aquatech technology. Designed to deliver up to 50% faster washes that are also up to 50% more gentle, the range has been so successful that Beko has extended it due to demand. Originally made up of just 9 and 10kg models, an 8kg model has now been added to offer customers even more choice when it comes to choosing their washing machine.
To support retailers during the campaign period which lasts until 30th April, Beko has also invested in a multi-channel retail activation plan with its’ key retail partners. To support the end to end consumer purchase journey, retailers will have access to engaging POS materials and digital assets, as well as dedicated training for store
[1] Source Euromonitor International Limited; Consumer Appliances 2019ed, as per major appliances definition, retail volume sales in units, 2018 data
colleagues from the award-winning Beko training team to ensure they are up to speed on the latest technology.
Marketing Director at Beko UK & Ireland, Vijay Bhardwaj said; “At Beko Plc we continue to invest in our brands and the category with our latest and most exciting laundry technology. We want to ensure the UK knows we are the best-selling large home appliance brand. We saw fantastic results from the first phase of our 360-campaign last year, and are confident that this second, bigger and bolder campaign will deliver even greater success. Our role as a category leader is to support our retail partners with demand stimulation and value creation offering the complete toolkit to boost their category sales and drive footfall in-store and online.”
