AEG scoops four RedDot product design awards

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The Electrolux group has been recognised with four RedDot design awards across its AEG product ranges. An international judging panel were impressed with designs in the areas of innovation, functionality, formal quality, and ergonomics.

The AEG Matt Black Collection, AX5, AX7 air purifiers, QX6, QX7, QX8 vacuum cleaners and the Care Drum, have all bagged the prestigious award.

Pernilla Johansson, Electrolux’s chief design officer, said: “A RedDot award ranks as one of the most coveted in the world of product design. Designing an outstanding experience is at the heart of everything we do at Electrolux.

“We thrive when connecting foresight and creativity in an iterative, research-based approach. I’m very proud of the teams that have been recognised for bringing our design philosophy, ‘Human Touch’, to life.”

Luke Harding, general manager at Electrolux UK & Ireland, said the company was delighted to win not just one but four Red Dot awards for design excellence.

“Our aim with AEG appliances is to not only exceed our consumers’ technical requirements but also to fit seamlessly into their homes,” Mr Harding said.

“A focus on sleek product design and aesthetics, alongside innovative technology, allows us to provide a fully premium experience to consumers.”

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